Water(wo)men who support the cause

James Taylor

Big-wave Surfer, Foiler, Spear-fisherman, Entrepreneur

Unlike most big wave surfers, James didn’t grow up at the Ocean, but in the middle of South Africa. After catching his first wave at the mature age of 12 though, nothing could keep him away from the salty playground anymore and he’s taken full advantage of it ever since.
This even lead to James’s participation in the WSL Big Wave Tour in 2015/2016 where he was competing with the best big wave surfers on waves that a normal human being shouldn’t even think of surfing in their dreams.
Not that they treated him gently – in January 2016 James had the wipeout of his life at Jaws (Hawaii), when his eardrum as well as his inflation vest burst and his leash snapped – pretty much the worst-case-scenario. 

Luckily he survived it, as well as many other precarious moments in the ocean, for example when he broke his back surfing a – relative to Jaws – small wave in Cape Town.

His relationship with the sea doesn’t stop at surfing though – he kite-/windsurfs, SUPs, spearfishes, swims and has increasingly often been spotted on foils out in the Southern African ocean.

 We seriously couldn’t think of a better first ambassador for Oceaneers than James – stoked to have you on board!

Follow James on Instagram at ejamestaylor

Tammy Fry

Surfer, Karateka, Blogger, Marketeer, Advocate

You do not want to drop in on Tammy Fry, or at least not intentionally and repeatedly. Karate runs through her veins. She’s won multiple South African National Championships and is also the 2017 Australian Open and Queensland karate champion. On top of that, she’s a self-defence coach and knows well how to power her body with plants. In fact, Tammy runs regular workshops in which she shares her deep knowledge around plant-based nutrition (check out her beautiful blog called Seed.)

Having grown up in Durban and now living on the Sunshine Coast down-under, Tammy has never been far from the oceans and developed a strong bond to water.

This has also had a strong impact on her 2 kids – both are avid surfers, competing up and down Australia’s East Coast and even sharing waves with their neighbour Julian Wilson every now and then.

When Tammy isn’t on the water, moving like water, or giving workshops on how to power a super active lifestyle through plants, she runs the Marketing department of Fry’s Family Foods, the iconic producer of plant-based foods, founded by her father back in 1991. Fry’s is now present in retailers across the US, UK, South Africa and Australia, and has recently launched the plant-based fish-style fillet – we haven’t had a chance to try it yet, but are very excited about this!

As if all this weren’t enough, Tammy is also the director of Meat Free Mondays Australia and South Africa and is often found as a speaker on national and international stages, true to her motto “Spread love everywhere you go.  Let no one come to you without leaving happier” (Mother Teresa).

Tammy, we’re so stoked to have you onboard, may your (seemingly endless) energy, compassion and experience inspire lots of Oceaneers in their reduction-journey!
Follow Tammy on social media:

Terence Bell

Waterman, Endurance-athlete, Ocean-advocate

Terence is a passionate waterman and endurance athlete, originally from Australia and now (mostly) based in the watery parts of Southern California. Nature has always been a significant part of his life, and he feels a deep connection with the ocean and is fortunate to live, breathe and bathe in its wonder every day.  The wild and untamed ocean brings him back to a natural state of being.

In early 2018 he launched a passion project called The Ocean Lover where he intends to build a deeper awareness and connection with the ocean for people through sharing personal stories, creating and investing in ocean-related projects.



In July 2019, Terence  circumnavigated – in the form of a staged swim – the Hawaiian Island of Kaua’i, covering around 100 miles and swimming up to 5 hours per day. This Solo Swim was a world-first and publicity created will be used to increase global awareness and action about our responsiblities as humans to the ocean.

He has have partnered with Sustainable Coastlines Hawaii (SCH), a grassroots, local nonprofit organization doing amazing things for ocean awareness and protection.

 SCH inspire local communities to care for their coastlines through hands-on beach cleanups, educational programs, and providing waste diversion services.

Oceaneers-founder Kaspar Paur was part of the crew supporting Terence in this endeavour.

Follow Terence on Instagram at onlywildones


Oceaneers is a community-driven initiative created by two ocean lovers who wanted to inspire others to see that the biggest positive impact they could make to ocean sustainability was to change their food choices.

© 2018 Oceaneers.For.Life